Director of Developer Marketing

At Fiberplane, we're reshaping the DevOps landscape by defining the future of collaboration for infrastructure teams, and by putting a programmable SRE environment at the fingertips of engineers everywhere. Our first core product is Fiberplane Studio, collaborative notebooks for investigating and debugging infrastructure incidents.

After running a private beta, we're looking for a Director of Developer Marketing to lead the charge on bringing Fiberplane to the world. You’ll have the opportunity to shape our marketing strategy across product, growth and content.

We previously created Wercker, a container-native CI/CD platform that was acquired by Oracle.

While Fiberplane is based in Amsterdam, remote work is possible and we are flexible on location around the CET timezone.

In this role you will

  • Develop & implement the right marketing strategy according to each stage of the company's growth.

  • Continuously fine-tune our marketing messaging and choose an effective mix of channels to grow our audience and acquire new users.

  • Work closely with the Marketing Manager to execute the marketing strategy. Do this in a metrics-driven manner, owning marketing effectiveness/ success KPIs and optimizing accordingly.

  • Drive product marketing and help translate our product story into demand-generating activities.

  • Drive growth marketing & campaigns and define the metrics for success.

  • Own the content calendar and distribute Fiberplane messaging across new and existing digital channels.

  • Build processes and frameworks that will scale as the company grows.

  • Help create key partnerships with other developer and infrastructure companies out there.

You'll thrive in this role if

  • You have hands-on experience generating demand at a dev tool company.

  • You have an execution mindset and you iterate and learn fast.

  • You have experience (or a willingness for) hiring and managing people.

  • You have experience with open source (preferable).

What we offer

  • Market rate salary.

  • Equity.

  • Open vacation policy + local public holidays + your birthday off.

  • Flexibility around work setup (your choice around remote work, in-office, or hybrid).

  • Equipment budget.

  • Unlimited book budget.

  • Open Source Budget.

  • Free access to psychological support.

  • An international team of smart, motivated and ambitious colleagues to work alongside you.

Application process

  1. Introductory interview

  1. Introductory interview

  1. Interview with future colleagues

  1. Interview with future colleagues

  1. Practical assessment (on a case-by-case basis)

  1. Practical assessment (on a case-by-case basis)

  1. Follow up call

  1. Follow up call

  1. We make you an offer

  1. We make you an offer

Newsletter

We’d love to share our love for engineering with you in our monthly newsletter.

Newsletter

We’d love to share our love for engineering with you in our monthly newsletter.

Newsletter

We’d love to share our love for engineering with you in our monthly newsletter.

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